Alexander Reindler was born in 1969. After studying business with a focus on marketing and finance, he spent his professional life in the consumer goods industry at Beiersdorf AG. He brings more than 25 years of international experience in leading positions in marketing, sales and management. He has worked in Germany, Russia, Latin America and Africa, among others, and was most recently responsible for the global health care business (Hansaplast, Elastoplast, Curitas) at Beiersdorf AG since 2019. Alexander Reindler has been CEO of Leifheit AG since December 1, 2023 and is responsible for Marketing, Sales, Human Resources/Legal & IP and the Birambeau and Herby private label business.
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