{"id":6576,"date":"2021-02-11T18:23:07","date_gmt":"2021-02-11T18:23:07","guid":{"rendered":"https:\/\/www.leifheit-group.com\/?page_id=6576"},"modified":"2025-05-16T13:41:01","modified_gmt":"2025-05-16T12:41:01","slug":"vision-and-strategy","status":"publish","type":"page","link":"https:\/\/www.leifheit-group.com\/en\/company\/vision-and-strategy","title":{"rendered":"Vision and Strategy"},"content":{"rendered":"<div  class=\"illustration__container  width-25\" style=\"background-image:url()\">\n<\/div>\n\n\n<div class=\"wp-block-group spacer--50\"><\/div>\n\n\n\n<div class=\"wp-block-group main-container--1600\">\n<div class=\"wp-block-group spacer--50\"><\/div>\n\n\n\t\t\t<h1 class=\"module \">Vision &amp; Strategy<\/h1>\n\t\t\n\n\t\t\t<h2 class=\"module \">Our strategy<\/h2>\n\t\t\n\n\n<div class=\"wp-block-group spacer--100\"><\/div>\n\n\n\n<div class=\"wp-block-columns row\">\n<div class=\"wp-block-column col-md-6 col-sm-12 image__center\">\t\t\t<div class=\"image__module module left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t<picture style=\"width:auto\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.leifheit-group.com\/app\/uploads\/2024\/07\/LeadingNEU-1.jpg\" alt=\"\"\n\t\t\t\t\t\ttitle=\"\" class=\"image__image image__image-item\"  style=\"width:auto\" \/>\n\t\t\t\t\t<\/picture>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-6 col-sm-12\"><div class=\"module \" >\n\t\t\t<p>In order to shape Leifheit&#8217;s sustainably successful future, we are focusing on the implementation of our new corporate strategy.<\/p>\n<p>The strategic realignment is aimed at profitable growth and cost efficiency.<\/p>\n<p>It is based on the motto<\/p>\n<p><strong>LEADING WITH FOCUS.<br \/>\nCREATING SUSTAINABLE VALUE.<\/strong><\/p>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group spacer--100\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group main-container--1600\">\n<div class=\"wp-block-columns row\">\n<div class=\"wp-block-column col-md-6 col-sm-12\"><div class=\"module \" >\n\t\t\t<p>Our philosophy <strong>&#8220;Our ideas that make your life easier&#8221;<\/strong> is based on the roots of our company.<\/p>\n<p>We want to become the European branded leader and specialist in mechanical cleaning and drying \u2013 with highest consumer satisfaction, an entrepreneurial culture and a sustainability mindset.<\/p>\n<p>That is\u00a0<strong>our vision<\/strong>.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-6 col-sm-12 image__center\">\t\t\t<div class=\"image__module module left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t<picture style=\"width:auto\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.leifheit-group.com\/app\/uploads\/2024\/07\/LeitbildENG270-1.jpg\" alt=\"\"\n\t\t\t\t\t\ttitle=\"\" class=\"image__image image__image-item\"  style=\"width:auto\" \/>\n\t\t\t\t\t<\/picture>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group spacer--100\"><\/div>\n\n\n\n<div class=\"wp-block-group image__center\">\t\t\t<div class=\"image__module module left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t<picture style=\"width:auto\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.leifheit-group.com\/app\/uploads\/2024\/07\/VisionENGNEU-1.jpg\" alt=\"\"\n\t\t\t\t\t\ttitle=\"\" class=\"image__image image__image-item\"  style=\"width:auto\" \/>\n\t\t\t\t\t<\/picture>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n\n\n<div class=\"wp-block-group spacer--100\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div >\n\t\t\t\t\t\t<div class=\"video__container\">\n\t\t\t\t<!-- <iframe loading=\"lazy\" title=\"Leifheit AG Strategy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/1iadktd658Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe> -->\n\t\t\t\t<iframe loading=\"lazy\" title=\"Leifheit AG Strategy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/1iadktd658Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<p class=\"video__caption\">Strategy Leifheit AG<\/p>\n\t\t\t<\/div><\/div>\n\n\n\n\n\n<div class=\"wp-block-group spacer--100\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><\/div>\n\n\n\n<div class=\"wp-block-group main-container--1600\">\n<div class=\"wp-block-columns row\">\n<div class=\"wp-block-column col-md-6 col-sm-12 image__center\">\n<div class=\"wp-block-group spacer--100\"><\/div>\n\n\n\t\t\t<div class=\"image__module module left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t<picture style=\"width:auto\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.leifheit-group.com\/app\/uploads\/2024\/07\/WachstumENGNEU-1.jpg\" alt=\"\"\n\t\t\t\t\t\ttitle=\"\" class=\"image__image image__image-item\"  style=\"width:auto\" \/>\n\t\t\t\t\t<\/picture>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-6 col-sm-12\"><div class=\"module \" >\n\t\t\t<p><strong>How do we achieve this?<\/strong><\/p>\n<p>To successfully implement our strategy, we have identified growth and efficiency drivers.<\/p>\n<p><strong>Our growth drivers:<\/strong><\/p>\n<ul class=\"vision-list\">\n<li>Modern <strong>brand positioning<\/strong> for the Leifheit brand based on deep consumer insights.<\/li>\n<li>Concentration on our <strong>focus categories<\/strong> of mechanical cleaning and drying, where we see high growth potential.<\/li>\n<li>Focused portfolio approach to strengthen our <strong>international sales markets<\/strong> <strong>and export business.<\/strong><\/li>\n<li>Strengthening our <strong>ability to innovate<\/strong> with a deep understanding of consumers and a coordinated innovation process.<\/li>\n<li>Accelerated <strong>expansion of e-commerce<\/strong>.<\/li>\n<\/ul>\n<p><strong>Our efficiency drivers:<\/strong><\/p>\n<ul class=\"vision-list\">\n<li><strong>Focusing the company<\/strong> on drying and mechanical cleaning and clear strategies for Kitchen, Soehnle, Birambeau and Herby for sustainable success.<\/li>\n<li>Transformation and <strong>digitalization<\/strong> of processes along the entire value chain.<\/li>\n<li><strong>Value optimization<\/strong> through cost, process and product range optimization for improved profitability.<\/li>\n<li><strong>Lean, efficient organizational structures<\/strong> with a defined form of international collaboration, talent identification and a synchronized supply chain.<\/li>\n<li>Leveraging potential through <strong>integrated communication at the point of sale<\/strong> &#8211; online and stationary.<\/li>\n<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"module\" >\n\t\t\t<p>It is not only important what we do, but also how we do it. Our strategy is therefore based on <strong>trust, courage, integrity and ambition<\/strong>.<br \/>\nThese core values describe the values and behaviors to which we act.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group container--off-white\">\n<div class=\"wp-block-group spacer--60\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":7121,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"views\/template-standard.blade.php","meta":{"_acf_changed":false,"footnotes":""},"folder":[],"class_list":["post-6576","page","type-page","status-publish","hentry"],"acf":[],"featured_image_src":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vision and Strategy - Leifheit Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leifheit-group.com\/en\/company\/vision-and-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vision and Strategy - 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