HomeCompanyAbout usVision and Strategy

    Successful corporate growth requires a comprehensive strategy to reach sustainable, profitable corporate growth in the future. Our vision and our “Leifheit 2020” strategy lead the way.

    Our vision

    We strive to make life more easy and convenient for people with our solutions. We want to be the leading expert in this. A vision for tomorrow that we are already putting into practice today.

    With regard to “where”, significant points are a stronger focus on consumers and retail customers, clear brand positioning and clear positioning of the categories and products that are to contribute to our success, as well as a deep understanding of the relevant sales markets and the right way to access them.
    The question of “how” defines various areas in which we want to bundle our efforts and Resources in future. Above all, the consistent focus will be on the needs and buying behavior of the consumer. In addition, we want to continue to expand on our abilities and implement innovative solutions – both with regard to consumers and with regard to retail customers and dealers. In doing so, we will continue to offer exceptional product quality. A streamlined, flexible value chain helps us to do this. The basis for our success remains our employees and their dedication to provide extraordinary commitment every day.