StartCompanyAbout UsVision and Strategy

Successful corporate growth requires a comprehensive strategy to reach sustainable, profitable corporate growth in the future. Our vision and our “Leifheit 2020” strategy lead the way.



Based on our vision, ten strategic principles answer the question as to where and how further growth potential can be leveraged and opportunities seized in a fast-changing world.

With regard to “where”, significant points are a stronger focus on consumers and retail customers, clear brand positioning and clear positioning of categories and products that are to contribute to our success, as well as a deep understanding of the relevant sales markets and the right way to access them. The question of “how” defines various areas in which we want to bundle our efforts and resources in future. Above all, the consistent focus will be on the needs of the consumer. We offer them best-inclass service and constantly exceptional product quality. In addition, we will continue to expand on our abilities to create innovative products for consumers. We offer our retail customers tailored product-range and presentation solutions. A streamlined, flexible value chain helps us safeguard our profitability. At the same time, the digitalisation of processes and solutions is an integral part of our strategy. The basis for our success remains our employees and their dedication to providing extraordinary commitment every day.