StartCompanyAbout UsVision and Strategy

What we stand for

Successful corporate development requires a comprehensive strategy to reach sustainable, profitable corporate growth in the future. Our vision leads us the way.

Based on our vision, strategic principles answer the question how further growth potential can be leveraged and opportunities seized in a fast-changing world.

Significant points are a stronger focus on consumers and retail customers, clear brand positioning and clear positioning of categories and products that are to contribute to our success, as well as a deep understanding of the relevant national and international sales markets and the right way to access them.

Above all, the consistent focus will be on the needs of the consumer. We offer them best-in class service, direct communication and constantly exceptional product quality. In addition, we continue to expand on our abilities to create innovative products for consumers. We offer our retail customers tailored product-range and presentation solutions across all channels – online and offline. An efficient, flexible value chain helps us safeguard our profitability and cash flows. At the same time, the digitization of processes and services is an integral part of our strategy. The basis for our success remains our employees and their dedication to providing extraordinary commitment every day.